Mobile Phone Advertising Arrives In PA For The Small Business

Mobile Phone Advertising, the next generation of advertising has arrived for the small business.

What is mobile phone advertising?

It’s the use of a short code, commonly five or six numbers long that allows a business to capture customers with a unique “Adword” (often referred to as a “Keyword”) when the customer uses that word to subscribe to the business’s text list. You may have seen major corporations using this type of advertising. If you’ve ever seen a sign that read, “Text [Adword] to 75935 (or other number) for a coupon” you’ve encountered mobile phone advertising.

The business using this system is then able to create their own ads, specials, or promotion texts that they control and send out at intervals they desire. Restaurants might send out a coupon for a discount dinner on slow evenings, or a hardware store might let their customers know that they have snow shovels and rock salt during an especially hard winter. Any message can be used for any business imaginable.

If you’re wondering how this differs from a normal cell phone texting plan, it is that the business can send out from 1 to 100,000 or more texts with just a click of a button. They also retain a complete list of every subscriber to their business.

The texting campaigns boast a 94% – 97% open rate, meaning that many of the messages sent out are actually seen and read by subscribers. When compared to email campaigns that might get a 16% open rate, it is the best form of advertising.

One of the biggest benefits is that those businesses that use mobile phone advertising often only require the receiver to show their cell phone, with the sent text, in order to claim the discount offered. No more clipping coupons from newspapers, or having to print them from a computer.

With the increased sales of smart phones, mobile phone advertising is increasing in use quickly and is why major corporations originally developed their own text message systems. For years the small business was locked out of this advertising venue due to the cost of creating their own system.

One company, MobiTextAgent.com, has broken away from the large corporations and is making text message advertising on mobile phones available to small businesses. Though they offer services on a national level, they are based in the small town of Palmerton, PA.

Mobi Text Agent, LLC offers texting plans for small businesses that start at less than $20 per month. Quite a bit less than newspaper ads costing hundreds of dollars, or radio and television spots that can run a $1000 or more, depending on the frequency they run. Mobile phone advertising boasts of a response rate 100 times better than traditional forms of advertising.

Mobile Phone Advertising is the future and any small business who waits until their competition gets it first will likely be playing catch up for years to come. To find out more, visit MobiTextAgent.com.